კონფერენცია

∘ Tsitsi Tsitskrialashvili ∘
THE PROBLEMS OF DEVELOPMENT OF SMALL FAMILY WINERIES BUSINESS DURING THE PANDEMIC

Summary

The article describes the difficulties and problems faced by the owners of small family wineries during the pandemic, how they handled and maintained their business in the difficult conditions of the pandemic.

The role of wine tourism and wine tourists in the development of small wineries business is analyzed.

The article discusses the research of Italian professors on the role of the pandemic in successful wine-growing countries and ways to overcome it. A visit was made to the owners of small family wineries in Kakheti, a brief summary of the visit as a conclusion, giving recommendations to people interested in this field and start-up entrepreneurs.

Ivane Javakhishvili Tbilisi State University Paata Gugushvili Institute of Economics International Scientific C O N F E R E N C E S "ECONOMY – XXI CENTURY"

E ISSN 2587 - 4691	∘ Tsitsi Tsitskrialashvili ∘ THE PROBLEMS OF DEVELOPMENT OF SMALL FAMILY WINERIES BUSINESS DURING THE PANDEMIC Summary The article describes the difficulties and problems faced by the owners of small family wineries during the pandemic, how they handled and maintained their business in the difficult conditions of the pandemic. The role of wine tourism and wine tourists in the development of small wineries business is analyzed. The article discusses the research of Italian professors on the role of the pandemic in successful wine-growing countries and ways to overcome it. A visit was made to the owners of small family wineries in Kakheti, a brief summary of the visit as a conclusion, giving recommendations to people interested in this field and start-up entrepreneurs.